Burnham
General Information about #003422
The hexadecimal color code #003422, also known as Burnham, is a dark shade of green. It is composed of 0% red, 20.4% green, and 13.3% blue. In the RGB color model, this color is represented as (0, 52, 34). The color #003422 has a hue angle of 162.9 degrees, a saturation of 100%, and a lightness of 10.2%. Burnham evokes feelings of nature, growth, and tranquility. It is often associated with forests, sustainability, and health. This color is commonly used in designs that aim to create a calming or environmentally friendly aesthetic. It is a popular choice for websites, logos, and branding materials related to nature, wellness, or organic products.
The hex color #003422 (Burnham) has a low contrast ratio against white text, making it difficult to read for users with visual impairments. The contrast ratio is approximately 5.9:1 against white, falling short of WCAG's AA standard of 4.5:1 for normal text and 3:1 for large text. Therefore, using white text on a #003422 background is not recommended. For better accessibility, consider using lighter text colors like shades of yellow or off-white to achieve a higher contrast ratio. Alternatively, use a lighter background color with #003422 text for better readability. Tools are available online to check color contrast ratios and ensure compliance with accessibility standards. It's essential to prioritize accessibility in design to provide an inclusive experience for all users.
Shades
Digital Color Formats
Alternative colors
- #00402b
A slightly lighter shade of green can provide better contrast against dark text while maintaining a similar aesthetic.
- #002a19
A darker shade can be used for text to ensure proper contrast on lighter backgrounds.
- #2e5b52
A muted teal that offers a softer, more neutral alternative while keeping within a similar color family.
Applications
Web Design
In web design, #003422 can be used as a background color for banners or sections requiring a natural or earthy feel. It pairs well with lighter shades of green, beige, or even light grey for text and accents. Additionally, it can be incorporated into website logos or icons for businesses that want to convey a sense of sustainability or environmental consciousness. This color is also suitable for creating call-to-action buttons with contrasting hover effects to draw user attention.
Interior Design
In interior design, #003422 can be used as an accent color for walls, furniture, or decorative elements. It can bring a touch of nature indoors and create a calming and relaxing atmosphere. It complements natural materials like wood, stone, and plants. This color is particularly suitable for bedrooms, living rooms, or studies where a sense of tranquility is desired. It can be paired with warm neutrals or brighter accents to create a balanced and inviting space.
Branding
#003422 is a nice option for branding for landscaping businesses or companies that deal with forestry, green energy or organic foods. It can convey trust, growth and a strong connection to nature. It can be used for website main color theme, logos and marketing materials. It can also be used for the color of storefronts or company vehicles.