Deep Fir
General Information about Deep Fir
The hex color #003404, also known as Deep Fir, is a very dark shade of green, almost black. It is composed of 0% red, 20.4% green, and 1.6% blue. In the RGB color space, this translates to R:0, G:52, B:4. The color is often associated with nature, depth, and sophistication. Due to its dark nature, it is not often used as a primary color, but is instead reserved for accent colors or backgrounds. The darkness of this color means it is considered to be a low key color, as it is closer to black. It is important to use this color in moderation to avoid visual fatigue and contrast issues, especially in digital design where accessibility is paramount.
The hex color #003404, also known as Deep Fir, presents significant accessibility challenges, particularly for users with visual impairments. Its extremely low luminance value (very dark) results in poor contrast against almost any background, especially white or light colors. According to WCAG (Web Content Accessibility Guidelines) standards, sufficient contrast between text and background is crucial for readability. To ensure accessibility, avoid using #003404 for text or interactive elements unless paired with a very light color that provides a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Consider using color contrast analysis tools to verify compliance. When designing with this color, it's vital to provide alternative visual cues, such as borders or icons, to convey information effectively for all users. Furthermore, avoid using #003404 as the sole means of conveying important information, as colorblind users may not be able to distinguish it.
Shades
Digital Color Formats
Alternative colors
Applications
Interior Design
Deep Fir (#003404) can be used to create a sophisticated and grounding atmosphere. As a dark, muted green, it evokes feelings of nature, stability, and understated elegance, making it suitable for creating a calming and focused environment. Incorporate it in elements like wall paint in offices or studies. Accentuate it with natural materials like wood and stone to enhance the organic feel. Use sparingly for textiles and upholstery to maintain a refined look without overpowering the space.
Web Development
In web design, #003404 can be used to create a professional and trustworthy look, particularly for sites related to environmental conservation, finance, or healthcare. Employ it for headers, footers, or subtle accents. Due to its low luminance, it's best used sparingly and paired with lighter, contrasting colors to ensure readability and accessibility. When using this color in web design, focus on pairing this dark green with light fonts to ensure the content is easily readable.
Packaging Design
Deep Fir is useful in creating packaging designs that evoke nature, quality and reliability. Consider using this colour for products associated with organic, sustainable or high-end luxury items. In food packaging, it can suggest fresh, natural ingredients. In cosmetic packaging, it represents a natural and earth-friendly approach. When using this colour, it's helpful to contrast it with lighter hues to maintain visual appeal. It may also be combined with earthy tones.