Deep Fir

General Information about Deep Fir (#003401)

The hexadecimal color code #003401, commonly referred to as Deep Fir, is a very dark shade of green. It's composed of 0% red, 20.4% green, and 0.4% blue. In the RGB color space, it has the numerical values (0, 52, 1). This color falls under the green color family, though its darkness classifies it as a near-black hue. Deep Fir evokes a sense of nature, depth, and sophistication, reminiscent of dense forests or rich foliage. It is relatively uncommon compared to other shades of green and needs careful handling in design due to its darkness. Its low luminance makes it challenging to use effectively for text or primary interface elements without careful consideration of contrast ratios. It is often employed as an accent color to add depth or grounding to a design, or to convey themes related to nature and the environment.

The color #003401, also known as Deep Fir, presents significant accessibility challenges, particularly for users with visual impairments. Its extremely low luminance value (very dark) results in poor contrast against virtually all common background colors, including white. This lack of contrast makes it difficult for users to distinguish text or important interface elements rendered in this color. Adhering to WCAG (Web Content Accessibility Guidelines) is crucial. For text, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. For graphical elements and user interface components, a contrast ratio of at least 3:1 is required. Given the darkness of #003401, it's essential to pair it with very light colors to achieve acceptable contrast ratios. Thoroughly test any color combinations with accessibility evaluation tools to ensure compliance and optimal usability for all users. Consider using color blindness simulators to understand how this color is perceived by individuals with different types of color vision deficiencies.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design Accent

  In web design, Deep Fir can be used sparingly as an accent color for backgrounds or borders to evoke a sense of nature and sophistication. However, due to its dark nature, it should not be used for text or important interactive elements without ensuring sufficient contrast. Consider combining it with lighter shades of green or neutral colors to create a balanced and accessible design. It is better suited to large graphic elements, such as icons or logos, where readability is not as critical. Use it thoughtfully to convey a sense of depth and natural elegance, testing thoroughly to ensure your design choices meet accessibility requirements.

• Interior Design Accent

  In interior design, Deep Fir can be incorporated into wall paint, furniture upholstery, or decorative accents to create a calming and nature-inspired atmosphere. It works well in combination with natural materials such as wood and stone. This color is especially suitable for creating a relaxing ambiance in bedrooms or living rooms. When using Deep Fir in larger spaces, it is important to balance it with lighter colors to prevent the room from feeling too dark or overwhelming. Plants and natural light can further enhance the calming effect of the color.

• Branding and Packaging

  Deep Fir can serve as a grounding color in branding and packaging, especially for environmentally conscious or nature-focused brands. It's often paired with minimalist designs and sustainable materials to reinforce a brand's commitment to the environment. While visually impactful, it is crucial to consider how it prints on various packaging materials. Its dark nature needs precise color management and can often require adjustments based on the substrate used.

Complementary color

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