Blue Whale
General Information about #003049
The hex color #003049, often referred to as "Blue Whale", is a dark, muted shade of blue that evokes feelings of depth, stability, and sophistication. In the RGB color model, it consists of 0 red, 48 green, and 73 blue. Its use is prevalent in various design fields, including web development, graphic design, and interior decoration, where it lends a sense of calmness and professionalism. The color's low saturation and luminance make it a versatile background or accent color, particularly when paired with brighter, contrasting hues. In branding, it conveys reliability and trustworthiness, making it a popular choice for corporate identities. Understanding the properties of #003049 allows designers to effectively integrate it into their projects, achieving both aesthetic appeal and functional clarity.
The hex color #003049, also known as Blue Whale, presents certain accessibility challenges, particularly when used as a background color for text. Due to its low lightness value, text rendered in white or lighter colors is generally required to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to meet Level AA compliance. When using #003049, it is crucial to verify that the chosen text color meets these contrast requirements. Tools like WebAIM's contrast checker can be invaluable in this process. Also, avoid using this color for interactive elements without a clear visual indicator of focus or hover states, as this can negatively impact usability for users with visual impairments. Careful consideration of color combinations is essential to provide an inclusive and accessible user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Blue Whale (#003049) serves as an excellent choice for website headers and footers, offering a sophisticated and professional look. It can also be used for navigation menus and call-to-action buttons, particularly when paired with contrasting text colors like white or yellow. This color evokes a sense of trust and stability, making it suitable for websites in the finance, technology, or healthcare industries. Furthermore, #003049 can be effectively incorporated into website branding to establish a consistent and recognizable visual identity that resonates with the target audience.
Interior Design
In interior design, Blue Whale (#003049) creates a calming and sophisticated atmosphere, making it suitable for bedrooms, living rooms, and home offices. It can be used as an accent wall color or for furniture upholstery to add depth and character to a space. When paired with warm, earthy tones like beige or tan, it creates a balanced and inviting ambiance. Accessorizing with metallic accents, such as gold or silver, can further enhance the elegance of the room and create a visually appealing contrast.
Fashion
In the realm of fashion, Blue Whale (#003049) projects a sense of understated elegance and sophistication, ideal for creating timeless and versatile outfits. It serves as a wonderful color for suits, dresses, and outerwear, lending a professional yet refined look. When combined with neutral shades such as grey, white, or black, it offers a classic and harmonious ensemble. Accessorizing with pops of brighter colors like coral or mustard yellow can add a touch of personality and create a striking visual contrast, allowing for individual expression within a sophisticated framework.