Burnham
General Information about #003020
#003020, also known as Burnham, is a dark shade of green within the green color family. It has a very low saturation and brightness, making it a subtle and somewhat muted color. In the RGB color model, it consists of 0 red, 48 green, and 32 blue. When represented in the CMYK color model, it translates to approximately 100% cyan, 0% magenta, 33% yellow, and 81% black. This suggests it would absorb most light, and reflect very little light. Its hexadecimal representation, #003020, allows for precise identification and use in digital design and web development. The color evokes a feeling of nature and sophistication.
The hex color #003020 presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance value results in a poor contrast ratio against a standard white background, making text or graphical elements difficult to discern. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text. #003020 falls far short of these recommendations. Therefore, it's crucial to pair this color with a very light color to ensure readability. For instance, using white or a very pale yellow as the foreground color on a #003020 background can improve contrast. Additionally, providing alternative text descriptions for images and using ARIA attributes to enhance the semantic structure of the content can further improve accessibility. Avoid using #003020 for critical interactive elements without careful consideration of contrast and alternative accessibility measures.
Shades
Digital Color Formats
Alternative colors
Applications
Environmental Website Design
In web design, #003020 can be employed to create a sophisticated and nature-inspired aesthetic, suitable for websites related to environmental conservation, forestry, or organic products. It works effectively as a background color for banners or section dividers, providing a grounding visual element. However, careful consideration must be given to text contrast to ensure readability. This color would be ideal for a website promoting sustainable practices, invoking a sense of earthiness and responsibility. When combined with complementary colors like light beige or cream, it can project an image of understated elegance and ecological awareness.
Logo and Branding
#003020 can be used for graphic design to create logos or branding materials for companies that want to promote sustainability, nature, or health. The color evokes feelings of responsibility, earthiness, and sophistication. For a health food company, #003020, combined with light, natural colors, might be used in packaging or marketing materials. Be aware that you may need to combine it with other brighter colors to stand out.
Interior Accents
In interior design, #003020 can be used as an accent color for walls, furniture, or textiles to add depth and richness to a room. In a minimalist interior, it can serve as a grounding color, adding a touch of naturalism without overwhelming the space. It pairs well with natural wood tones and warm metallics, such as brass or copper, creating a sense of harmony and sophistication. Use it in moderation to avoid darkening the room excessively, focusing on areas where you want to create a focal point or add a touch of elegance.