Burnham
General Information about #00301D
The hexadecimal color code #00301D represents a dark shade of green, often referred to as Burnham. In the RGB color model, it consists of 0% red, 18.82% green, and 11.37% blue. In the CMYK color model, used primarily for printing, it is composed of 100% cyan, 0% magenta, 39.18% yellow, and 81.18% black. This color typically evokes feelings of nature, growth, and sophistication due to its resemblance to deep forest foliage. Hex #00301D is commonly used in designs aiming for an earthy, natural, or subtly elegant aesthetic. Its low luminance makes it suitable for creating depth and contrast, although care must be taken to ensure sufficient readability when paired with text.
The hex color #00301D, also known as Burnham, presents some accessibility challenges, primarily due to its low luminance. Its dark nature results in a low contrast ratio against standard white backgrounds, making text and other elements difficult to read for users with visual impairments. To improve accessibility, it is crucial to pair #00301D with lighter colors that provide sufficient contrast. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Tools like contrast checkers can help ensure compliance with WCAG guidelines. Additionally, consider providing alternative color schemes that offer higher contrast options to accommodate users with different visual needs. Thoughtful color choices significantly enhance the usability and inclusivity of digital content.
Shades
Digital Color Formats
Alternative colors
- #3cb371
A lighter shade of green that provides better contrast against white backgrounds, enhancing readability and accessibility.
- #808080
A neutral gray that offers versatility and good contrast, making it suitable for various design elements and text.
- #008080
A vibrant teal that provides a contrasting color option with high visibility, suitable for accent elements and calls to action.
Applications
Web Design and Fashion
In web design, #00301D can be used sparingly as an accent color or for backgrounds in specific sections to create depth and visual interest. Due to its darkness, it's best paired with lighter text or elements to ensure readability. It is suitable for designs aiming for a natural, earthy, or sophisticated aesthetic. In fashion, this color can be used in clothing, accessories, or patterns that aim for an earthy or natural aesthetic. Its dark shade makes it suitable for creating a grounding element in an outfit, and it pairs well with lighter, brighter colors.
Interior Design and Branding
For interior design, Burnham green can serve as a sophisticated accent color in a room. It works well on walls, furniture, or decorative elements, adding depth and a touch of nature. It complements natural materials like wood and stone, creating a calming and grounded atmosphere. It can be incorporated into branding for businesses aiming for a natural, organic, or environmentally conscious image. It is suitable for logos, websites, and marketing materials, conveying a sense of trustworthiness and sophistication.
Beauty and Cosmetics
In the beauty industry, Burnham (#00301D) can be applied as an eyeshadow shade or eyeliner to create a subtle, smoky effect, especially for individuals with warm undertones. It provides an understated elegance and can be paired with shimmering or metallic accents for a more dramatic look. It's versatile enough for both daytime and evening wear, lending a touch of sophistication to the overall makeup ensemble.