Blue Whale
General Information
The hex color #002A44, often referred to as "Blue Whale," is a deep, saturated shade of blue. In the RGB color model, it consists of 0% red, 16.5% green, and 26.7% blue. This color evokes feelings of calmness, stability, and trustworthiness. It is frequently used in corporate branding to project an image of reliability and professionalism. In web design, it can be used for backgrounds, headers, or accents. Understanding the properties of this color, including its luminance and saturation, is crucial for effective use in design projects. The color belongs to the family of blue colors, and its hexadecimal code ensures consistent representation across various digital platforms.
The hex color #002A44, also known as Blue Whale, presents some accessibility considerations for web design. Its relatively low luminance value means that sufficient contrast is essential when pairing it with text or other foreground elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against backgrounds. When using #002A44 as a background, lighter colors such as whites, yellows, or light greens will provide better readability. Tools are available to check color contrast ratios to ensure compliance. Also, relying solely on color to convey important information should be avoided; supplementary cues like text labels or icons should be added to enhance accessibility for users with visual impairments.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Website Design
The deep, calming hue of #002A44 makes it an excellent choice for website backgrounds in the technology or finance sectors. It evokes feelings of trust, stability, and sophistication. For example, a fintech company could use this color to establish a sense of reliability and security on its platform, particularly in areas dealing with sensitive financial information. By pairing it with complementary colors and readable typography, a harmonious and visually appealing design can be achieved.
Interior Design
In interior design, #002A44 can be used to create a serene and sophisticated atmosphere in living rooms or bedrooms. It works particularly well as an accent wall color or for upholstery. The color pairs well with neutral tones like gray and beige, and can be complemented with pops of brighter colors such as gold or coral to add visual interest. Its calming effect also makes it suitable for spa or wellness center environments.
Fashion Design
In fashion, #002A44 can be used for formal dresses or suits, creating a sophisticated and elegant look. It serves as a versatile alternative to black or navy, offering a more unique yet professional aesthetic. When combined with silver or gold accessories, it provides a luxurious appeal. It's also a great color for creating timeless pieces that transition well across different seasons and trends.