Blue Whale
General Information
The hex color #00274A, often referred to as Blue Whale, is a deep, saturated shade of blue within the RGB color model. It's composed of 0 red, 39 green, and 74 blue. In the CMYK color model, commonly used for printing, it translates to approximately 100% cyan, 47% magenta, 0% yellow, and 71% black. This dark hue exudes feelings of depth, stability, and trustworthiness. Its hexadecimal value provides a standardized way to represent the color across various digital platforms, ensuring consistency in its appearance. It is often used in branding and design to evoke a sense of professionalism and sophistication, making it a popular choice for corporate identities and websites.
The hex color #00274A, also known as Blue Whale, presents some accessibility challenges, particularly when used for text or interactive elements. Its low lightness value (a measure of how dark or light a color appears) means that it provides insufficient contrast against light backgrounds like white or very light grays. According to WCAG (Web Content Accessibility Guidelines), sufficient contrast is essential for users with visual impairments to perceive content effectively. To ensure accessibility, it's crucial to pair #00274A with very light colors that meet the contrast ratio thresholds specified in WCAG 2.1 AA or AAA standards. Using online contrast checkers can help determine if the color combination is accessible. Moreover, avoid using this color alone to convey important information, such as in error messages or status indicators, as users who are colorblind may not be able to distinguish it. Consider adding text labels or icons to improve accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Development
In web development, #00274A can be used for website headers or navigation bars to create a professional and trustworthy appearance. Its dark hue provides a strong visual anchor, particularly suitable for businesses in sectors like finance, technology, or consulting. It can also be effectively used as a background color for call-to-action buttons when paired with a contrasting text color like white or a light yellow. However, it is essential to maintain sufficient contrast to ensure readability and accessibility. The color can be incorporated into website branding and design to evoke feelings of stability, reliability, and sophistication.
Interior Design
In interior design, #00274A can be used to create a sophisticated and calming atmosphere. Consider using it as an accent wall color in a living room or bedroom, paired with lighter neutral tones for balance. It can also be used in smaller decorative elements, such as throw pillows or vases, to add depth and visual interest to a space. This color works well in combination with natural materials like wood or stone, adding warmth and texture to the room. Overall, #00274A brings a sense of understated elegance to interior spaces, making them feel both luxurious and comfortable.
Fashion
In fashion, #00274A can be used to design elegant and professional clothing. It works well for suits, dresses, or blouses, conveying a sense of sophistication and confidence. This color pairs well with neutral tones like gray, beige, or white, allowing it to be easily incorporated into a variety of outfits. It can also be used in accessories, such as handbags or scarves, to add a touch of color to an otherwise neutral ensemble. Suitable for both formal and semi-formal occasions, #00274A provides a timeless and versatile option for fashion design.