Blue Whale
General Information about #002648
#002648, also known as "Blue Whale", is a deep, dark shade of blue that evokes feelings of serenity, stability, and sophistication. In the RGB color model, it consists of 0 red, 38 green, and 72 blue. Its hex code representation makes it easily usable in web design and digital art. This color is often associated with trust, authority, and intelligence, making it a popular choice for corporate branding and professional settings. The depth of the color also lends itself well to creating a sense of depth and mystery. Furthermore, #002648 is perceived as a calming and relaxing color, making it suitable for use in environments where focus and tranquility are desired.
The hex color #002648, often referred to as "Blue Whale," presents certain accessibility considerations for web design. Given its dark nature, it's crucial to ensure sufficient contrast when used as a background or text color. A light color should be chosen for text overlaid on this background to meet WCAG (Web Content Accessibility Guidelines) standards for readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #002648 for interactive elements like buttons or links, it's important to provide clear visual cues on hover or focus states to ensure users can easily identify and interact with them. Also, avoid relying solely on color to convey important information. Supplement color with text labels or icons to make content accessible to users with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
- #003366
A slightly lighter shade of blue offers better readability in some contexts while maintaining a similar aesthetic.
- #203a52
A desaturated version can be used for backgrounds or elements where less visual prominence is desired.
- #001a33
A darker shade of blue provides even more contrast when readability is a high concern, without straying too far from the original.
Applications
Corporate Branding
This deep blue hue is well-suited for crafting a sophisticated and trustworthy brand image. Its calming and professional aura makes it ideal for financial institutions, consulting firms, or technology companies. Use it in logos, website headers, and marketing materials to convey stability and expertise. The color also works well in data visualizations where different shades of blue can represent varying levels of information without causing visual strain.
Web Design
In web design, #002648 can be employed to create visually appealing and user-friendly interfaces. Consider utilizing it for website backgrounds or navigation menus to establish a sense of depth and professionalism. Ensure the text and interactive elements layered on top of this background have sufficient contrast to meet accessibility guidelines. The color can also be incorporated into charts and graphs to represent data effectively, enhancing the overall user experience.
Interior Design
In interior design, #002648 serves as an excellent accent color for creating a relaxing and elegant space. Use it for painting a feature wall, selecting furniture upholstery, or choosing decorative accessories. Pair it with lighter shades of blue, gray, or white to achieve a balanced and harmonious aesthetic. The color's calming effect makes it suitable for bedrooms, living rooms, or home offices, promoting a sense of tranquility and focus.