Downriver
General Information
#002357, also known as Downriver, is a deep, saturated shade of blue that evokes feelings of calmness, stability, and sophistication. In the RGB color model, it is composed of 0% red, 13.73% green, and 34.12% blue. This particular blend creates a hue that is often associated with trust, authority, and intelligence. In color psychology, dark blues are frequently used to represent corporate professionalism, academic institutions, and governmental organizations. The color is versatile and can be applied in various contexts, from web design and branding to fashion and interior decor. Its depth makes it suitable for creating a sense of depth and elegance.
The hex color #002357, also known as Downriver, presents some accessibility challenges, particularly concerning text legibility. Its dark hue results in low contrast against similarly dark backgrounds, making it difficult for users, especially those with visual impairments, to discern text or interactive elements. To ensure optimal accessibility, it is crucial to pair this color with significantly lighter shades for text and interface components. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text, as per WCAG guidelines. Using tools to evaluate color contrast is essential during the design process. Consideration should also be given to providing alternative visual cues, such as icons or borders, to enhance usability for all users, regardless of their visual abilities. Furthermore, providing options for users to customize color schemes can greatly improve accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #002357 can be utilized for website headers, navigation bars, or as a background color for sections where a sense of depth and sophistication is desired. Because the color is dark, it is best paired with white or very light text to maintain readability and accessibility. The color's richness is perfect for sites targeting a professional audience, particularly in finance, technology, or education. In graphical user interfaces, this hex color is great for dark mode applications, where it reduces eye strain and provides a modern aesthetic.
Interior Design
In interior design, #002357 adds a touch of elegance and tranquility. It can be used as an accent wall color in living rooms or bedrooms, especially when balanced with lighter neutrals like beige or gray. This deep blue also works well in smaller doses, such as for upholstery, cushions, or decorative accessories. Because of its darker shade, #002357 is best used in rooms with plenty of natural light or with well-planned artificial lighting to prevent the space from feeling too dark. Consider pairing it with metallic accents such as gold or silver for a luxurious touch.
Fashion
In the fashion industry, #002357 can be used in clothing designs to convey sophistication, confidence, and timelessness. The hex color is perfect for elegant evening wear, suits, or accessories like handbags and shoes. Because the color is so saturated, it serves as a versatile backdrop for bolder colors, or patterns to create a striking ensemble. The hue works well in both casual and formal settings, depending on the fabrics and styles used. Consider using it in branding materials to communicate a sense of trust and reliability.