Downriver
General Information about #002159
The hexadecimal color code #002159, also known as Downriver, is a dark shade of blue. It is composed of 0% red, 13% green, and 34.9% blue. In the RGB color model, this translates to (0, 33, 89). Downriver is often associated with feelings of calmness, stability, and depth. Colors similar to Downriver are frequently used in professional settings to convey trust and reliability. In color theory, this hue is considered a cool color, making it suitable for designs where tranquility is desired. Its hexadecimal representation makes it easy to use in digital designs and across various platforms.
The color #002159, also known as Downriver, presents potential accessibility challenges due to its dark hue. When used as a background color, it necessitates very light text to ensure sufficient contrast for readability, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text, as per WCAG guidelines. It's crucial to test the color combination with accessibility tools to verify compliance. Using this color for interactive elements requires careful consideration of focus indicators, ensuring they are clearly visible against the dark background. Providing alternative color schemes can also improve accessibility for users with specific needs.
Shades
Digital Color Formats
Alternative colors
Applications
Website Backgrounds
Downriver (#002159) evokes a sense of depth and sophistication, making it well-suited for website backgrounds, particularly in sectors like finance, technology, or education, where trust and reliability are paramount. Its deep blue hue creates a professional and calming user experience, encouraging visitors to explore content thoroughly. This color can also be used for call-to-action buttons, navigation bars, and other interactive elements to guide users through the website's information architecture effectively, ensuring a seamless and engaging journey.
Branding
In branding, Downriver (#002159) conveys stability and intelligence. It is an excellent choice for logos, marketing materials, and overall brand identity, especially for companies that want to project an image of competence and expertise. It's dark tone also works great as a contrasting element to brighter colors in a color palette.
Interior Design
In interior design, #002159 is perfect for creating accent walls, furniture upholstery, or decorative elements. Its dark tone can add a touch of luxury and sophistication to any room, while its calming undertones promote relaxation and tranquility. This color also pairs well with lighter hues, such as white, gray, or beige, to create a balanced and inviting atmosphere. Consider incorporating this color into your home decor to create a stylish and welcoming space.