Downriver
General Information about #002157
The hexadecimal color code #002157, commonly referred to as Downriver, represents a deep, dark shade of blue. This color is composed of 0% red, 13% green, and 34.1% blue. In the RGB color model, it has the values (0, 33, 87). The corresponding CMYK color code is (100, 62, 0, 66), indicating the percentages of cyan, magenta, yellow, and black inks required to produce this color in print media. Downriver evokes feelings of calmness, stability, and sophistication. It is often associated with trust, authority, and intelligence, making it a popular choice for corporate branding and design. This color is part of the blue color family and is often used in professional settings.
The hex color #002157, also known as Downriver, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it necessitates very light text to ensure readability, meeting WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Given the darkness of Downriver, careful selection of foreground colors is crucial. It's advisable to test color combinations using accessibility evaluation tools to confirm compliance. Consideration should also be given to users with visual impairments, who may struggle to distinguish elements with low contrast. Furthermore, interactive elements using this color should provide clear visual cues, such as borders or hover effects, to enhance usability and recognition.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that provides better contrast with white text.
A neutral gray that can be used as a background color to provide a more accessible contrast with both light and dark text.
A dark shade of blue-gray that still provides a professional look, but is more easily read on screen.
Applications
Website Design
Downriver (#002157) can be used as a primary color in a website design, particularly for headers, navigation bars, and call-to-action buttons. Its depth evokes trust and stability, making it suitable for businesses in finance, law, or technology. When designing a website using this color, prioritize readability by using light text such as white or off-white. Furthermore, consider incorporating it as an accent color rather than the predominant shade to prevent visual fatigue. Ensure that the color scheme remains balanced and accessible across different devices and screen sizes to maintain a consistent user experience.
Interior Design
In interior design, Downriver can be used to create a sophisticated and calming atmosphere. It works well in bedrooms or home offices, providing a sense of tranquility and focus. Pair it with lighter neutrals like beige or gray to prevent the room from feeling too dark. Accent pieces in gold or silver can add a touch of elegance. Consider using it as a wall color in a room with ample natural light to prevent the room from feeling closed-in. The color can also be used for upholstery or rugs, providing a pop of color that anchors the space.
Fashion
In the fashion industry, Downriver can be used to create elegant and sophisticated looks. It's a great color for evening wear, business attire, and outerwear. The color can be used to create a slimming effect on clothing. This color can also be used as a base color with brighter colors to create a pop of color. It would work well for suits, dresses, and coats. A great combination would be with gold or silver accessories.