Tangaroa
General Information about #002040
The hex color code #002040 represents a dark shade of blue, often referred to as "Tangaroa." In the RGB color model, it is composed of 0% red, 12.5% green, and 25.1% blue. This combination results in a deep, cool tone reminiscent of the ocean depths. In the world of color theory, Tangaroa can evoke feelings of calmness, stability, and trust. It is frequently used in branding and design to convey a sense of professionalism and reliability. Its hexadecimal value makes it easy to use across digital platforms, ensuring consistency in color representation. Due to its darkness, it's crucial to pair it with lighter colors to ensure readability and visual balance. The color is named after Tangaroa, the Māori god of the sea, reflecting its oceanic association. Understanding its properties and associations allows designers to effectively incorporate it into various projects, from web design to interior decorating.
The hex color #002040, also known as Tangaroa, presents several accessibility considerations. Its low luminance value necessitates careful use in website design. When used as a text color, it is crucial to ensure a high contrast ratio against the background to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Insufficient contrast can make content difficult or impossible for users with visual impairments to read. When used for non-text elements like icons or graphical controls, a contrast ratio of 3:1 against adjacent colors is advised. Providing alternative styling options or allowing users to customize colors can further enhance accessibility. Proper semantic HTML and ARIA attributes should be implemented to provide screen readers with contextual information about the element's purpose and state. This ensures that users with assistive technologies can effectively perceive and interact with the content, even if they cannot distinguish the color visually. Thoughtful design and testing with accessibility tools are essential when incorporating #002040 to ensure an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Website Design
In web design, Tangaroa can serve as a primary color for websites aiming for a sophisticated and trustworthy aesthetic. It works well for header backgrounds, call-to-action buttons, and subtle accents. Its depth evokes feelings of reliability and professionalism, making it suitable for corporate sites, financial institutions, and educational platforms. When combined with lighter shades of gray or complementary colors like gold or yellow, it creates a visually appealing and balanced user interface. Careful attention must be paid to contrast ratios to ensure readability and accessibility, especially when using it for text or interactive elements. Consider pairing it with a sans-serif font for a modern look or a serif font for a more traditional feel.
Interior Design Accent
In interior design, Tangaroa can be used as an accent wall color in living rooms or bedrooms to create a calming and sophisticated atmosphere. It pairs well with light-colored furniture and metallic accents such as gold or silver. The deep blue hue evokes feelings of tranquility and stability, making it suitable for creating a relaxing environment. It can also be used in home offices or study areas to promote focus and concentration. Consider incorporating natural elements like wood or plants to balance the coolness of the color and create a harmonious space. Using it in smaller doses, such as decorative pillows or artwork, can add a touch of elegance without overwhelming the room.
Fashion Industry
In the fashion industry, Tangaroa can be utilized to convey an aura of elegance and sophistication. The color makes a perfect choice for formal attire like evening gowns, suits, and cocktail dresses. Furthermore, it functions excellently as an accent shade in accessories such as handbags, scarves, or footwear. When combined with metallic shades or paired with neutral colors, it generates a refined, polished aesthetic. The profound shade exudes refinement, making it suitable for formal occasions or professional settings. Consider using it in luxurious materials such as velvet or silk to enhance its richness and depth. It can also be incorporated into casual wear such as sweaters or jeans to add a touch of sophistication to everyday outfits.