Downriver
General Information about #001F59
The hex color #001F59, also known as Downriver, is a deep, saturated blue. It belongs to the blue color family and evokes feelings of calmness, stability, and trust. In the RGB color model, it is composed of 0% red, 12.2% green, and 34.9% blue. In the CMYK color model, it is composed of 100% cyan, 65% magenta, 0% yellow, and 65% black. This color is commonly used in corporate branding, web design, and interior design to convey professionalism and reliability. Its deep hue provides a sense of seriousness and can be used to create a strong visual impact. When using #001F59, it is important to consider its complementary color and ensure sufficient contrast with text and other elements.
The hex color #001F59, a deep shade of blue, presents some accessibility challenges. When used as a background color, it requires careful consideration of the foreground text color to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. White or very light shades of yellow or orange would likely provide adequate contrast. Using a color contrast checker is crucial to verify compliance. Avoid pairing #001F59 with other dark colors, as this would make the text difficult to read for users with visual impairments. Thoughtful application of this color, considering color blindness and other visual limitations, is essential for creating an inclusive user experience. Furthermore, providing alternative text descriptions for images using this color is a good practice.
Shades
Digital Color Formats
Alternative colors
- #21468b
A slightly lighter blue that offers improved readability and contrast, while still maintaining a sense of depth and sophistication, making it easier to pair with a wider range of text colors.
- #333333
A dark gray that provides a neutral background, allowing other elements to stand out. It's a versatile option suitable for various design contexts, ensuring good contrast with light-colored text.
- #ffffff
Offers a clean and bright alternative, perfect for creating a fresh and modern look while guaranteeing high contrast with darker text or elements. Best used when trying to create a sharp contrast
Applications
Web Design
In web design, #001F59 can be used to create a sense of depth and sophistication. It's excellent for headers, navigation bars, or backgrounds, especially for websites aiming for a professional or corporate aesthetic. It can be used for call to action buttons to make the application stand out. Consider the importance of contrast, if you are using a dark background. Using this color for large blocks of text should be avoided, because the contrast might be poor.
Interior Design
In interior design, #001F59 can serve as an accent color to add a touch of elegance to a room. It pairs well with lighter neutrals like beige or gray, or can be used more dramatically against a stark white backdrop. It's suitable for painting walls, furniture, or decorative elements, lending a calming yet refined ambiance to the space. Using this colour in moderation can create a sophisticated atmosphere.
Fashion
In fashion, #001F59 can be used to create a bold and sophisticated look. It works well for evening wear, formal attire, or statement pieces. Combine it with metallic accents like gold or silver for a luxurious feel, or pair it with brighter colors for a more playful and modern aesthetic. It can be an excellent choice for creating a sense of authority and power.