Tangaroa
General Information about Tangaroa (#001F40)
The hex color #001F40, also known as Tangaroa, is a deep, dark shade of blue. In the RGB color model, it is composed of 0% red, 12.2% green, and 25.1% blue. This color is often associated with depth, stability, and trustworthiness, making it a popular choice in various design applications. Tangaroa belongs to the blue color family, which is generally perceived as calming and serene. It can evoke feelings of sophistication and elegance. In branding, this color is often used by companies that want to project an image of reliability and security. The name "Tangaroa" itself is derived from Polynesian mythology, representing the god of the sea, further emphasizing the color's connection to depth and vastness. This color works well for backgrounds as well as for text.
The hex color #001f40, also known as Tangaroa, presents several accessibility considerations for web developers. Its dark hue necessitates careful attention to color contrast when used for text or interactive elements. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments to perceive content effectively. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against its background. Using a light color for text on a #001f40 background, or vice versa, is essential. Tools like contrast checkers can help ensure compliance. Additionally, avoid relying solely on color to convey important information, as colorblind users may miss it. Providing alternative cues, such as labels or icons, enhances usability for everyone. Thoughtful color choices improve inclusivity and overall user experience.
Shades
Digital Color Formats
Alternative colors
- #003366
A slightly lighter shade of blue that maintains a professional feel while improving contrast against white backgrounds.
- #004d99
A more vibrant blue that can be used as an accent color to draw attention to specific elements on a webpage.
- #335c81
This color could serve as a good alternative to be used as background for a website, looking elegant and clean.
Applications
Corporate Website Design
Tangaroa (#001F40) exudes sophistication and can serve as a primary color in website designs for financial institutions or corporate entities. Its depth communicates stability and trust. When paired with complementary colors like gold or light grays, it creates a visually appealing and professional aesthetic. Consider using it for navigation bars, headers, and key call-to-action buttons. Ensure sufficient contrast with text elements to maintain readability and accessibility. The color can also be used for charts, graphs and infographics to create a professional and trustworthy look.
Fashion and Interior Design
In fashion, Tangaroa (#001F40) offers a versatile and elegant choice for evening wear or formal attire. The deep blue evokes a sense of luxury and refinement. It can be paired with silver or gold accessories for a glamorous touch. In interior design, this color works well as an accent wall in living rooms or bedrooms, creating a calming and sophisticated atmosphere. It pairs beautifully with neutral tones like beige or gray and can be complemented with natural materials like wood or stone. Consider using it for upholstery or decorative pillows to add a touch of elegance to a space.
Data Visualization
In the realm of data visualization, Tangaroa can be employed to distinguish different categories or highlight key trends. Its serious tone makes it suitable for presenting complex datasets in a clear and easily understandable manner. By employing this color strategically, alongside other shades of blue or contrasting colors, one can draw attention to crucial data points, facilitating informed decision-making. Combining this color with contrasting colors like yellow or white, can highlight important pieces of the data.