Tangaroa
General Information
The hex color #001B48, also known as Tangaroa, is a deep, dark shade of blue, evoking a sense of depth, stability, and sophistication. It belongs to the blue color family, which is generally associated with calmness, trust, and intelligence. In color psychology, dark blues like Tangaroa can represent authority, knowledge, and seriousness. This color is often used in corporate branding and designs where trustworthiness and reliability are paramount. It is a non-visible spectrum color and falls under the cool color temperatures. Tangaroa's RGB values are R:0, G:27, B:72, indicating a very low intensity of red and green, and a moderate amount of blue.
The hex color #001B48, also known as Tangaroa, presents certain accessibility challenges, particularly concerning color contrast. When used as a foreground color for text or interactive elements, it requires careful consideration of the background color. Due to its dark nature, it necessitates a very light background to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to ensure readability for users with visual impairments. Using online contrast checkers is advisable to verify compliance. Furthermore, relying solely on color to convey information should be avoided; supplementary cues such as text labels or icons are essential to accommodate users with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Tangaroa can serve as an elegant background color for headers or footers, particularly for websites aiming for a sophisticated and trustworthy feel. It pairs well with light-colored text and minimalistic design elements. Furthermore, it can be effectively used for interactive elements such as buttons or navigation menus, but only if sufficient contrast is ensured. Consider using it sparingly to highlight key information or create visual hierarchy, avoiding overuse that could overwhelm the user experience. This color is best for websites related to technology, finance, or corporate entities.
Interior Design
In interior design, Tangaroa can be used as an accent wall color in living rooms or bedrooms, creating a calming and sophisticated ambiance. Complementing it with lighter furniture and metallic accents can enhance the overall aesthetic. It can also be used in home offices to create a focused and productive environment. However, it's crucial to balance it with adequate lighting and lighter colors to prevent the space from feeling too dark or closed-in. This is best used for rooms that have large windows and receive plenty of natural light.
Fashion
In fashion, Tangaroa can be used for creating elegant evening wear or formal attire. This can be a beautiful color choice for dresses, suits, or accessories. Its deep and calming hue can be paired with metallic or neutral colors to create an elegant and sophisticated look. The color works especially well with materials like silk, velvet, or satin. For more casual clothing, Tangaroa can be used for accents like scarves, hats, or handbags.