Tangaroa
General Information about Tangaroa (#001540)
The hex color #001540, also known as Tangaroa, is a very dark shade of blue that lies deep within the blue color spectrum. Named after the Māori god of the sea, Tangaroa evokes feelings of depth, mystery, and sophistication. In the RGB color model, it is composed of 0% red, 8.24% green, and 25.1% blue. In the CMYK color model, it is composed of 100% cyan, 67% magenta, 0% yellow, and 75% black. The color is often associated with trustworthiness, stability, and knowledge. It's a popular choice for corporate branding, finance, and technology companies seeking to project a sense of reliability and expertise. Its hexadecimal nature makes it readily usable in all digital formats.
The hex color #001540, a deep and saturated shade of blue, presents significant accessibility challenges, primarily due to its low luminance. When used as a foreground color, it necessitates a very light background to ensure sufficient contrast for readability, especially for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Given the darkness of #001540, careful consideration must be given to the chosen background color and font sizes. Using online contrast checkers can help ensure compliance. Avoid pairing #001540 with other dark colors, as this will result in illegible text and a poor user experience. Implementing sufficient contrast is crucial for ensuring inclusivity and usability for all users.
Shades
Digital Color Formats
Alternative colors
- #002a60
A slightly lighter shade of blue that provides better contrast against white backgrounds.
- #001a30
A similar dark blue with a hint of green, offering a different aesthetic while maintaining a similar depth.
- #111111
If the main goal is to provide a dark background, consider near black colors like #111111 for better readability when paired with white or very light colors.
Applications
Website Header/Footer
In web design, #001540 can be used as a primary color for the header or footer of a website to create a sense of sophistication and depth. This color evokes feelings of trust and professionalism, which may be fitting for corporate websites. When applied with white text, this color creates a high-end experience and is great for financial institutions and companies dealing with high value clients. However, the lightness of the text needs to be carefully selected to match the required contrast ratio for accessibility.
Accent Wall Color
In interior design, Tangaroa can be used as an accent wall color in a room with neutral furniture and decor. It works well with white or light gray walls to create a sophisticated and calming atmosphere. It is not recommended to paint a whole room in this color, as it would make the room appear too dark and confined. The dark hue is best used in moderation.
Formal Attire/Accessories
In fashion, Tangaroa can be used for evening wear or formal attire. It can also be used as a base color for accessories like handbags or shoes. The depth and richness of the color gives a luxurious appearance that is sure to stand out when paired with lighter garments. For casual wear, Tangaroa can be incorporated for vests and jackets.