Ultramarine
About Ultramarine (#001499)
The hexadecimal color #001499, also known as Ultramarine, is a deep shade of blue. It is composed of 0% red, 7.8% green, and 60% blue. In the RGB color model, this color is represented as (0, 20, 153). Ultramarine is often associated with depth, trust, and stability. In color psychology, deep blues like Ultramarine can evoke feelings of calmness and security. This color is widely used in corporate branding to convey reliability and professionalism. Its rich hue makes it suitable for applications requiring a sense of sophistication and depth. The color's name, Ultramarine, historically derives from the pigment made from lapis lazuli, a semi-precious stone, reflecting its value and historical significance.
The color #001499, a deep ultramarine, presents significant accessibility challenges. Its extremely low luminance results in very poor contrast against standard light backgrounds like white or light gray, making text or interactive elements nearly invisible to users with low vision. Consequently, individuals relying on screen readers might struggle to differentiate text or controls from the background. To improve accessibility, it is crucial to use this color sparingly, primarily for decorative elements where contrast is not paramount. When used for interactive or textual elements, it must be paired with a very light color for sufficient contrast, adhering to WCAG guidelines for contrast ratios of at least 4.5:1 for normal text and 3:1 for large text. Consider providing alternative high-contrast themes or allowing users to customize color schemes to ensure inclusivity.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and UI/UX
Ultramarine, represented by #001499, can be utilized in website headers and footers to establish a sophisticated and professional aesthetic. In user interface design, this color can effectively highlight primary action buttons or navigation elements, guiding the user's attention. Moreover, in data visualization, ultramarine is suitable for representing key data points or trends, ensuring clarity and impact. When creating infographics, this color serves as a vibrant accent, enriching the overall visual appeal while conveying important information, ultimately contributing to a more engaging and user-friendly experience.
Fashion, Beauty, and Interior Design
In the realm of fashion, #001499 can be incorporated into evening wear to convey elegance and depth. For cosmetic packaging, this hue exudes a sense of luxury and sophistication, attracting consumers. Within interior design, ultramarine accents, such as throw pillows or decorative artwork, can inject personality and create focal points within a space. When creating digital artwork or illustrations, this shade adds depth and richness, enhancing the overall visual impact and providing a compelling artistic experience for viewers.
Marketing materials for tech companies
When designing marketing materials for tech companies, the color #001499 helps communicate trust and innovation. This colour works well for backgrounds on posters, and provides a contrast to white, modern fonts. Also consider using the hex value #001499 for data visualizations, or call to action buttons on a site.