Ultramarine
General Information
Ultramarine, represented by the hexadecimal color code #000A9B, is a deep, vivid blue color. It is part of the blue color family and is characterized by its intense saturation and rich tone. The name "Ultramarine" originates from the Latin "ultramarinus," meaning "beyond the sea," as it was historically derived from the mineral lapis lazuli, imported from distant lands. In the RGB color model, Ultramarine is composed of 0% red, 3.92% green, and 61.18% blue. This composition gives it its characteristic blue hue. Ultramarine is often associated with qualities such as depth, stability, and wisdom, making it a popular choice in various design applications. It is frequently used in branding, web design, and art to convey a sense of trust, reliability, and sophistication.
The hex color #000a9b, also known as Ultramarine, presents some accessibility challenges, especially when it comes to text and background contrast. Due to its deep, saturated blue hue, it is essential to pair it with lighter colors to ensure readability. For text, using white or very light shades of yellow or green can provide sufficient contrast. Avoid using dark or similarly toned colors, as this would make the text difficult to read, particularly for individuals with visual impairments. When using this color for backgrounds, ensure that any foreground elements, such as text or icons, have adequate contrast. Tools like contrast checkers can be invaluable in determining the contrast ratio and ensuring compliance with WCAG guidelines. It is also important to consider color blindness when using Ultramarine, as some individuals may perceive it differently or not at all. Therefore, providing alternative visual cues, such as icons or text labels, is recommended to enhance accessibility.
Shades
Digital Color Formats
Alternative colors
A lighter shade of blue that provides better contrast for text and other elements, enhancing overall readability and accessibility.
A more neutral blue that works well as a background color and complements a wide range of other colors, offering versatility in design.
A bright and cheerful blue, ideal for accent colors and highlights. It adds a touch of energy and vibrancy to any design while maintaining readability.
Applications
Brand Identity
Ultramarine can be used to create visually striking and memorable brand identities. Its deep, rich hue conveys trust, stability, and sophistication, making it suitable for companies in finance, technology, or education. The color can be incorporated into logos, websites, and marketing materials to establish a strong and recognizable brand presence. When used strategically, Ultramarine can also evoke feelings of calm and reassurance, which is especially beneficial for businesses that want to project an image of reliability and expertise. Its association with the ocean and sky can also lend a sense of vastness and possibility, making it a versatile choice for various branding applications.
Web Design
In web design, Ultramarine can be used to create visually engaging and immersive user experiences. Its bold and vibrant hue can be incorporated into website backgrounds, buttons, and other interactive elements to draw the user's attention and guide them through the site. When used sparingly, Ultramarine can add a touch of sophistication and elegance to a website's design. It can also be used to create a sense of depth and dimension, making the website feel more visually appealing and engaging. However, it's crucial to use it in moderation to avoid overwhelming the user and ensuring that the website remains user-friendly and accessible.
Interior Design
Ultramarine adds depth and can act as a great accent to create a sense of sophistication. It works well in living rooms, bedrooms, or studies, paired with neutral tones to create a calming and elegant atmosphere. Accessorize by painting a wall or incorporating with furniture and textiles to offer your living space with a cool design.