Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hex code #000A98, is a deep, vivid blue color reminiscent of the pigment originally derived from lapis lazuli. It is characterized by its rich, intense hue and is often associated with qualities such as depth, stability, and trust. In color psychology, blue is known to evoke feelings of calmness, security, and intellect, making Ultramarine a popular choice for branding and design purposes in industries such as finance, technology, and healthcare. The color's intensity and saturation can vary slightly depending on the medium and lighting conditions, but it generally maintains a consistent, recognizable appearance. Ultramarine is widely used in both digital and print media, and it serves as a versatile option for creating visually appealing and impactful designs.
The hex color #000a98, also known as Ultramarine, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires very light text (ideally white or near-white) to ensure sufficient contrast for readability, meeting WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using darker text colors would make content difficult to read for users with visual impairments. Additionally, relying solely on color to convey information should be avoided. Supplement color cues with text labels or icons to ensure usability for color-blind users. Consider using accessibility evaluation tools to test color combinations and ensure compliance with accessibility standards, thereby creating a more inclusive and user-friendly experience for all users, regardless of their visual abilities. Proper attention to color contrast enhances overall website usability and avoids potential barriers to access.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Ultramarine can be used in website design as a primary or secondary color to create a sense of trust and stability. It's suitable for header backgrounds, button accents, or informational panels. When using it, ensure sufficient contrast with text and other elements to maintain readability and accessibility. This color is especially effective in industries such as finance, healthcare, and technology where reliability is paramount. It can also be used sparingly in user interface elements to draw attention to key actions or information. Proper use of Ultramarine can enhance the overall aesthetic appeal and user experience of a website.
Interior Design
In interior design, Ultramarine can be used as an accent color to create a sophisticated and calming atmosphere. It can be incorporated through wall paint, furniture upholstery, or decorative accessories such as throw pillows and artwork. Due to its intensity, it's best used in moderation, paired with neutral colors such as white, gray, or beige to balance the overall look. Ultramarine is well-suited for bedrooms, living rooms, or home offices where a sense of tranquility is desired. It can also be used to add a pop of color to a minimalist space, creating visual interest without overwhelming the room.
Fashion Design
Ultramarine is a popular choice in fashion design for creating elegant and sophisticated looks. It can be used in dresses, suits, or outerwear to add a touch of luxury and refinement. It pairs well with neutral colors such as black, white, and gray, as well as complementary colors like gold and yellow. Ultramarine is often seen in evening wear and formal attire, but it can also be incorporated into casual outfits through accessories such as scarves, handbags, and shoes. This color is suitable for both men's and women's fashion and can be adapted to various styles and trends.