Navy Blue
General Information about #000072
The color #000072 is a shade of navy blue, characterized by its deep and rich hue. In the RGB color model, it consists of 0% red, 0% green, and 44.7% blue. This composition gives it a strong blue dominance, resulting in its distinctive navy appearance. Navy blue is often associated with qualities such as stability, trust, and authority, making it a popular choice in corporate branding and formal settings. The color's hexadecimal representation, #000072, allows for precise color specification in digital applications, ensuring consistency across different platforms and devices. It is a color that can evoke a sense of calm and sophistication, often used to represent trustworthiness and professionalism. It is used in many corporate environments and it is used on websites as well to emphasize a professional look and feel.
The hex color #000072, a deep navy blue, presents significant accessibility challenges, especially in web design. Its low luminance value of approximately 2.2 renders it difficult to perceive for individuals with visual impairments, particularly those with low vision or color blindness. To ensure inclusivity, it is crucial to adhere to Web Content Accessibility Guidelines (WCAG) when using this color. A critical aspect is contrast ratio. When using #000072 as a background, text must be a light color, such as white (#FFFFFF), to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, as specified by WCAG AA standards. Using darker text on this background would violate accessibility guidelines, making content illegible for many users. Additionally, avoid relying solely on color to convey important information. Supplement color cues with text labels, icons, or other visual indicators to ensure that the message is accessible to everyone, including those who are colorblind. Thoroughly testing the color combination with accessibility tools is highly recommended.
Shades
Digital Color Formats
Alternative colors
- #000093
A slightly lighter shade of navy blue, offering improved visibility while maintaining a similar aesthetic.
- #333366
A desaturated blue-gray that provides a more neutral and accessible option.
- #0000a5
A brighter blue tone. Using this color as alternative can improve readability and does not stray far from the navy blue.
Applications
Web Design
In web design, #000072 can be used for website headers, navigation bars, and as a background color for specific sections. However, careful consideration must be given to text contrast. For instance, pairing it with white or light yellow text can create an elegant and readable design. It's also suitable for interactive elements like buttons, where a lighter hover state can indicate interactivity. It can further be used as a separator or container of information.
Interior Design
In interior design, #000072 is often used to create a sophisticated and calming atmosphere. It can be applied to accent walls, upholstery, or decorative elements. Paired with lighter neutrals like beige or gray, it provides a balanced and inviting space. The color works well in studies, bedrooms, or living rooms, offering a touch of elegance and tranquility.
Fashion
In fashion, #000072 is a classic choice for formal wear, such as suits, dresses, and evening gowns. It exudes sophistication and can be paired with various accessories, including silver or gold jewelry. It can also be used as an accent color in casual wear, such as scarves or hats, adding a touch of elegance to everyday outfits. A navy blue is also a great color for shoes and handbags.