Arapawa
General Information about #000066
The hex color #000066, also known as Arapawa, is a dark shade of blue located in the blue color range. In the RGB color model, it is composed of 0% red, 0% green, and 40% blue. Its primary attribute is its deepness and strong blue undertone, evoking feelings of calmness, serenity, and sophistication. The color's darkness means it has a low lightness value, making it closer to black than to lighter blues. It is commonly associated with trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. In color psychology, dark blue is often used to represent stability and is often incorporated into corporate branding for financial institutions and tech companies. This color is usually perceived as formal and conservative.
The hex color #000066, a deep shade of blue, presents significant accessibility challenges, particularly when used for text or interactive elements. Its low lightness value (very close to black) means that it requires extremely light text colors to achieve sufficient contrast ratios as defined by WCAG (Web Content Accessibility Guidelines). Without careful consideration, content using this color may be unreadable for users with visual impairments, including those with low vision or color blindness. It is imperative to test color combinations using contrast checkers to ensure compliance with accessibility standards, aiming for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Using this color for purely decorative purposes is acceptable, but avoid using it for elements that convey meaning or require user interaction without sufficient contrast.
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Applications
Web Design Accent
In web design, #000066 can be used sparingly as an accent color for headers or borders to add depth without overwhelming the user. Due to its darkness, it's best suited for backgrounds when paired with very light text. User interface elements should avoid this color unless a very high contrast ratio can be guaranteed. It could be applicable for a website connected to the ocean or darkness.
Fashion Design
In fashion, #000066 can be a sophisticated choice for evening wear or formal attire. It provides a similar visual impact to black but with a hint of color, offering a unique twist. It works well with metallic accessories and can be used as a base color for patterned fabrics.
Interior Design Accent
In interior design, #000066 can be used as a feature wall color in a room with ample natural light. It can also be used for furniture upholstery or decorative accents to create a sense of depth and luxury. Pair it with lighter colors and metallic accents to avoid making the space feel too dark or enclosed. Consider using this color in spaces where calmness and serenity are desired.